You can safely assume that your target audience is stupid (because we consumers really are fairly stupid), but making fun of them is not very wise. #Are you a mac or a pc ads actors windows#And while this can be very entertaining, it is not a very wise idea to do this when those same Windows PC users are your target audience. This is generally not a very wise idea, because what Apple is doing here is not ridiculing the Windows PC. They make fun of him, of the work he does, his family, everything. Apple uses the concept of personification to represent both the product ‘Windows PC’ as well as the ‘Macintosh’, after which they start lamenting the personified Windows PC. The second major flaw in the campaign is one that is less obvious. non geeks) anything about the Macintosh and its operating system? In an ad, you have to present the target audience with a ‘reason to buy’ this is absent in many of the ‘Get a Mac’ commercials. Well? Did you see any reason to buy a Mac in that commercial? Ok, so Vista has annoying UAC dialogs… But does that say anything about the Mac? How is this supposed to tell unknowing viewers (i.e. While this is a debatable ‘flaw’ in Vista*, it does have some shred of truth in it (so many reviewers cannot be wrong, I suppose) however, this is all irrelevant. In this one, PC is accompanied by a bodyguard figure, which asks approval for each action PC wants to take a pun at Vista’s new User Account Control, which has been criticised for being too restrictive (asking for permission too often, effectively). The first big flaw is very visible in the ‘ Cancel or Allow‘ commercial. As far as I can see, two things are fundamentally wrong with the campaign (assuming its goal is to sell more Macs to Windows users, that is). What did Apple have in mind when they thought up this campaign? This question seems fairly easy to answer (sell more Macintosh computers, of course), but if the content of the various commercials is anything to go by, you may start to wonder if the folks up in Cupertino had some completely different goals for this campaign which us mere mortals cannot comprehend. Ever since Apple launched its ‘ Get a Mac‘ campaign, with the accompanying ‘I’m a Mac – and I’m a PC’ ads, lots of people have voiced their opinions on the campaign the content has been discussed, the actors, the humour however, relatively little has been said about the actual goals – and consequently the effectiveness – of the campaign.
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